diff --git a/src/api2/tape/drive.rs b/src/api2/tape/drive.rs
index 1f12c4cb..6ad1136c 100644
--- a/src/api2/tape/drive.rs
+++ b/src/api2/tape/drive.rs
@@ -8,6 +8,7 @@ use crate::{
     config,
     api2::types::{
         DRIVE_ID_SCHEMA,
+        MEDIA_LABEL_SCHEMA,
         LinuxTapeDrive,
         ScsiTapeChanger,
         TapeDeviceInfo,
@@ -56,6 +57,32 @@ pub fn load_slot(
     mtx_load(&changer.path, slot, drivenum)
 }
 
+#[api(
+    input: {
+        properties: {
+            drive: {
+                schema: DRIVE_ID_SCHEMA,
+            },
+            "changer-id": {
+                schema: MEDIA_LABEL_SCHEMA,
+            },
+        },
+    },
+)]
+/// Load media with specified label
+///
+/// Issue a media load request to the associated changer device.
+pub fn load_media(drive: String, changer_id: String) -> Result<(), Error> {
+
+    let (config, _digest) = config::drive::config()?;
+
+    let (mut changer, _) = media_changer(&config, &drive, false)?;
+
+    changer.load_media(&changer_id)?;
+
+    Ok(())
+}
+
 #[api(
     input: {
         properties: {
diff --git a/src/api2/types/tape/drive.rs b/src/api2/types/tape/drive.rs
index f9029db5..de046fbe 100644
--- a/src/api2/types/tape/drive.rs
+++ b/src/api2/types/tape/drive.rs
@@ -29,6 +29,12 @@ pub const SCSI_CHANGER_PATH_SCHEMA: Schema = StringSchema::new(
     "Path to Linux generic SCSI device (i.e. '/dev/sg4')")
     .schema();
 
+pub const MEDIA_LABEL_SCHEMA: Schema = StringSchema::new("Media Label/Barcode.")
+    .format(&PROXMOX_SAFE_ID_FORMAT)
+    .min_length(3)
+    .max_length(32)
+    .schema();
+
 #[api(
     properties: {
         name: {
@@ -128,6 +134,10 @@ pub enum MtxEntryKind {
         "entry-kind": {
             type: MtxEntryKind,
         },
+        "changer-id": {
+            schema: MEDIA_LABEL_SCHEMA,
+            optional: true,
+        },
     },
 )]
 #[derive(Serialize,Deserialize)]
diff --git a/src/bin/proxmox-tape.rs b/src/bin/proxmox-tape.rs
index 0bf1a5da..1df64ab4 100644
--- a/src/bin/proxmox-tape.rs
+++ b/src/bin/proxmox-tape.rs
@@ -16,12 +16,16 @@ use proxmox_backup::{
         self,
         types::{
             DRIVE_ID_SCHEMA,
+            MEDIA_LABEL_SCHEMA,
         },
     },
     config::{
         self,
         drive::complete_drive_name,
     },
+    tape::{
+        complete_media_changer_id,
+    },
 };
 
 mod proxmox_tape;
@@ -153,6 +157,39 @@ fn eject_media(
     Ok(())
 }
 
+#[api(
+    input: {
+        properties: {
+            drive: {
+                schema: DRIVE_ID_SCHEMA,
+                optional: true,
+            },
+            "changer-id": {
+                schema: MEDIA_LABEL_SCHEMA,
+            },
+        },
+    },
+)]
+/// Load media
+fn load_media(
+    mut param: Value,
+    rpcenv: &mut dyn RpcEnvironment,
+) -> Result<(), Error> {
+
+    let (config, _digest) = config::drive::config()?;
+
+    param["drive"] = lookup_drive_name(&param, &config)?.into();
+
+    let info = &api2::tape::drive::API_METHOD_LOAD_MEDIA;
+
+    match info.handler {
+        ApiHandler::Sync(handler) => (handler)(param, info, rpcenv)?,
+        _ => unreachable!(),
+    };
+
+    Ok(())
+}
+
 fn main() {
 
     let cmd_def = CliCommandMap::new()
@@ -173,6 +210,13 @@ fn main() {
         )
         .insert("changer", changer_commands())
         .insert("drive", drive_commands())
+        .insert(
+            "load-media",
+            CliCommand::new(&API_METHOD_LOAD_MEDIA)
+                .arg_param(&["changer-id"])
+                .completion_cb("drive", complete_drive_name)
+                .completion_cb("changer-id", complete_media_changer_id)
+        )
         ;
 
     let mut rpcenv = CliEnvironment::new();